Pickleball to Eras Tour prep: How Taylor Swift’s skorts helped Popflex go viral

Talk about a Swift sellout.

Following last Friday’s release of her new album, “The Tortured Poets Department,” Taylor Swift took to YouTube Shorts to share some rare behind-the-scenes footage from her personal life, including a several-second snippet of herself playing pickleball in a tutu-style lavender skirt.

Despite the clip’s brevity, it took mere moments for Taylor Swift Style blogger Sarah Chapelle to ID the singer’s activewear as the Popflex Pirouette Skort ($60) —

and just 15 minutes for the style to sell out completely in Swift’s lilac shade. Before long, it was wiped out of stock in all 11 colors.

 

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